Friday, April 6, 2012

Vision* + Vison* (for Vision*)

A recent commercial for Pearle Vision eyewear hits just the right note. A pulchritudinous young woman with her hair in a bun and twinkle in her eye (the forefinger to pursed lips probably would've been overkill) stares into the camera and purrs menacingly: "You have a lot of late fees, mister. Maybe someone should teach you to return your library books on time." "The Naughty Librarian," intones the narrator, "and other great looks. Now when you buy one pair of glasses, you get another pair free..." Whether the N.L. is addressing an errant patron or an erotic partner in this spot pretty much depends on how you want to read it. It works, like many a librarian, on more than one level. At the end the woman is revealed as a Pearle Vision customer who simply wants the "sexy librarian" look. While I suspect some actual librarians may be offended by it (our poor, poor image!), I thought the commercial was smart, sassy, and maybe even a tad visionary. We saw 16 cases of Vision* + Vison* in OhioLINK, and 281 in WorldCat. See whether you can locate some of these naughty typos in your own catalog, and look good while doing it.

(Screenshot of "The Naughty Librarian.")

Carol Reid

4 comments:

Unknown said...

Vision* + Vison* (for Vision*)


Okay, I'll bite. How is "Vision*" a typo for "Vision*"? Did you make a typo in your typo? :-)

Unknown said...

Vision* + Vison* (for Vision*)


okay, I'll bite: how is "Vision*" a typo for "Vision*" ? Did you mean "Visoin*" and autocorrect got you?

librarytypos said...

No. When I put two words like that with an add sign between them, I'm saying that if you search on BOTH words together, you will find typos for the word in parens. I choose this option when searching on, in this case, just Vison* will produce too many false hits.

uptowntoodeloo said...

As a man who is although attracted to intelligent looking women in glasses i thought this commercial might be distasteful for women, i searched yhe web to find out n all i could find was this, not negative. I thought maybe sexual fantasy would be inappropriate for mainstream tv but sex is all over mainstream all aged culture....but really i thought would be offended as though it was sort of misogynistic..but maybe i dont understand women real well...the commercial just kind of rubs me wrong i dont like it...btw not conservative valued at all but have respect for women and especially librarians who arent just there for my own sexual imagination