Tuesday, May 26, 2015

Alcohl* (for Alcohol, etc.)

“You're an adult. You've got things to do. You don't have time for a rough morning. That's where we come in. Pedialyte - See the Lyte.”

You read correctly—that’s not today’s typo. The folks at Abbott Laboratories are now pitching their product to grown-ups too, urging us to rehydrate after “diarrhea, vomiting, exercise, travel, heat exhaustion, occasional alcohol consumption, occasional morning sickness.” They’ve even developed some new flavors to appeal to the older crowd.

This advertising campaign is apparently working. According to a recent CBS News report, a third of Pedialyte sales currently are to adults seeking to cure their hangovers. So if you’re planning to indulge tonight, first visit your favorite pharmacy to stock up on this not-so “secret to a good morning.” Who knows—tomorrow you might feel refreshed enough to tackle the typo Alcohl*. There are five entries for it in OhioLINK and 71 English-language results in WorldCat.

(Henri de Toulouse-Lautrec’s Hangover (The Drinker), from Wikimedia Commons)

Deb Kulczak

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