Wednesday, September 15, 2010

Advertsing (for Advertising)

What’s in a name? When it comes to advertising for food products, a lot, apparently. It defies belief that simply re-christening something would make consumers believe it’s better, or better for them. But this strategy must work. What else could explain the moniker switch for cereals like Honey Smacks and Super Golden Crisp (now sugar-laden on the ingredient label only) or the fast food restaurant KFC (like we’ve really forgotten that it’s fried)?

But my personal pet peeve is “milk chocolate” M&M’s. “Plain” must have lacked the appropriate flair for distinguishing these candies from their peanut counterparts. Although now that the number of flavors and colors has gotten out of hand (I didn’t vote for blue!), perhaps a more descriptive name actually was needed.

Advertsing appears in the lowest-probability section of the Ballard list, meaning one should expect to find a single entry in the OhioLink database. At present, there are four.

(Plain (aka Milk Chocolate) M&M’s by pascal79, from stock.xchng)

Deb Kulczak

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