Friday, November 19, 2010

Typograh*, Typograpi* (for Typography, Typographical)

It seems rather odd that we typo grapplers have never featured these typographical errors here before, but better late than never. The makers of the soft drink Grapico almost had to admit error themselves back in the early part of the 20th century, not for misspelling the name of their product, but for implying it contained grape juice when it didn't. In 1929, Pan American (to whom J. Grossman's Sons had sold the business) legally lost the right to employ the word Grapico on their artificially flavored soda. In 1940, Alabama entrepreneur R. R. Rochell received the trademark on Grapico, enabling him to use the name anywhere in the United States. In 1955, the company introduced "Orangico" as well, troubling to include some orange juice this time, but it still didn't sell very well (perhaps because the name was too hard to figure out how to pronounce and/or was too reminiscent of orangutan). Buffalo Rock acquired the franchising rights to Grapico in 1981 and the Orangico tm was revived in 2005. Grapico is currently being produced in Columbus, Georgia, once again without any actual fruit juice in it—just like in the good old days! There are 14 cases of Typograh* and eight of Typograpi* in the OhioLINK database.

(1916 cover of the songsheet "Meet Me in the Land of Grapico" by jazz composers Peter DeRose and Ivan Reid, commissioned and published by J. Grossman's Sons, from the Mississippi State University Libraries, Special Collections. Copies of the song were sent free to customers who requested them.)

Carol Reid

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