Wednesday, December 3, 2008

Heath (for Health)

Chocolate contains a lot of antioxidants, flavonoids, and other healthful components, and the Heath bar was initially sold as virtual health food, with one early ad declaring: "Eat Heath for health!" The wrapper design remains basically unchanged from the 1928 original and may be indulging in a bit of subliminal advertising to boot. According to Wikipedia, it has "the name 'Heath' printed in a distinctive fashion: two very large H's bookending eat." Depending on how you formulate your search, results will vary, but this is definitely a typo of high probability. The problem is that Heath is also a relatively common surname, in addition to being an actual word that means moor or shrub, i.e. "heather." If you're getting too many hits on Heath + Health, try to limit your search in such a way as to exclude Heath in the personal name field. (Searched that way, I got 191 results; without the exclusion, 377.)

(Heath bar, from Wikimedia Commons.)

Carol Reid

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